WhatsApp groups are a very efficient tool when it comes to interacting with your clients in a more personal way. Whether to gain product or service feedback, promote new offerings, and offer timely customer support, WhatsApp groups are a very useful functionality to boost your WhatsApp marketing efforts.
In this post, we’ll show you how to unlock a feature that helps you grow your brand in the WhatsApp space: the WhatsApp group link. We’ll explore the advantages of this functionality, and offer best practices as to how to do it right.
Table of Contents
- What is a WhatsApp Group Link
- Advantages of a WhatsApp Group Link for Your Business
- How to Invite Via a WhatsApp Group Link
- Tips for Sharing WhatsApp Groups Links for Businesses
- Wrap-Up
What is a WhatsApp Group Link
WhatsApp Group links are unique shareable links that a group admin sends to any WhatsApp contact so they can join a group chat. Recipients only need to tap or click on this unique URL, which can be sent through any channel or platform including SMS, email, or social media.
Advantages of a WhatsApp Group Link for Your Business
No need for manual input
Manually adding users to a WhatsApp group can be cumbersome and time-consuming. Group admins need to go to the group info section, tap Add Members, and scroll down to select members individually. The invite link streamlines this process as the admin simply shares the invite link via WhatsApp, email, social media, or any other messaging platform.
Higher scalability
The WhatsApp group link is especially useful when admins want to invite a large number of users or communities. The WhatsApp group link can be extremely beneficial for local businesses by enabling direct communication, engagement, and community building with customers—you can even embed it on your website to attract new members effortlessly.
WhatsApp allows up to 1,024 members per group, making invite links a practical solution for growing communities quickly. If necessary, admins can later remove inactive or unwanted participants to maintain engagement and relevance.
Accessibility control
Anyone with the link can join unless admin approval is required. If privacy and control are concerns, admins can enable approval to review and accept new members before they join. They can also reset the previous invite link if it gets shared too widely or falls into the wrong WhatsApp user.
Time savings when managing multiple groups
For businesses, manually adding and managing customers, employees, or community members in WhatsApp groups can be time-consuming and inefficient. Using a WhatsApp group invite link, admins can streamline the process and focus on engagement rather than manual tasks.
The invite eliminates the need for manual additions and makes it easier to manage multiple groups, such as customer support, VIP memberships, or internal team communications. Instead of repeatedly adding members, admins can reuse the invite link for quick access, ensuring smooth and continuous group expansion.
How to Invite Via a WhatsApp Group Link
Android and iPhone
The process for inviting people via a WhatsApp group link is mostly the same on both Android and iPhone, with only minor differences in the interface. If you don’t need to create a new group, follow these steps.
Step 1. Go to the WhatsApp group chat and tap the group subject or group info page.
Step 2. Scroll down to find and tap Invite to group via link.
Step 3. Select the option at your convenience:
- Send link via WhatsApp: Share the link with other WhatsApp contacts or groups.
- Share link: Share the link via other apps or platforms such as Facebook, Slack, or email.
- Copy link: Copy the link and paste it wherever you want.
WhatsApp Web
Inviting people to a WhatsApp group using WhatsApp Web is simple and similar to the mobile process. Here’s how to do it:
Step 1. Open WhatsApp Web (web.whatsapp.com) and log in by scanning the QR code with your phone.
Step 2. Click on the group chat you want to invite people to.
Step 3. At the top, click on the group name to open the Group Info panel.
Step 4. Scroll down and select Invite to Group via Link.
Step 5. You will see multiple options:
- Copy Link: Copies the invite link so you can share it manually.
- Share Link: Opens sharing options via email, social media, or other platforms.
- QR Code: Generates a QR code that others can scan to join.
- Reset Link: Revokes the old link and creates a new one if needed.
Tips for Sharing WhatsApp Groups Links for Businesses
Sharing WhatsApp group links strategically can help businesses build strong customer communities, improve engagement, and boost sales. However, how and where you share the link matters to ensure the right audience joins. Here are some best practices:
1. Share in Targeted Channels
Instead of posting the link everywhere, share it where your ideal audience is most active. Use:
- Your website (e.g., a landing page or contact section)
- Social media (Facebook, Instagram, LinkedIn, Twitter)
- Email newsletters with a short description of the group’s purpose
- QR codes on printed materials like flyers, receipts, or product packaging
2. Use a Call-to-Action (CTA)
Make it clear why people should join. Examples:
- “Join our VIP group for exclusive discounts & early access!”
- “Need support? Click here to chat directly with our team.”
3. Enable Admin Approval (If Needed)
For groups where privacy matters (e.g., internal teams, premium customer groups), enable admin approval before allowing members to join. This helps filter out spam or irrelevant participants.
4. Reset the Link If Over-Shared
If too many unintended users join or the link is shared outside your target audience, reset it in the group settings to generate a new one.
5. Promote Engagement, Not Just Membership
Encourage active participation by sharing polls, special deals, customer success stories, or Q&A sessions. This keeps the group valuable and prevents members from leaving.
Wrap-Up
The link invite is one of the best ways to bring people in when you create a WhatsApp group to engage with your customers. Explore how W.app can help you generate unique, branded WhatsApp links with fully customizable QR codes to amplify your brand’s digital marketing in a single step. Start your 7-day free trial by clicking below!
