Being a trustworthy business is not the same as looking like one. Today’s consumers need to see evidence of your integrity, so it is essential to project this through all your communication channels. The WhatsApp Business account allows you to do so by getting verified.
But, what does it mean to be WhatsApp verified? What are the advantages? How to get verified easily and conveniently? In this post, we will answer these and other questions so that you can improve your WhatsApp marketing, increase your reputation, and get the most out of this unique functionality.
Table of Contents
- What is the WhatsApp Verification Badge?
- What Are the Advantages of Getting WhatsApp Verified?
- How to Apply for the WhatsApp Blue Tick Verification
- Tips to Improve Your Chances of Getting Verified
- Wrap-Up
What is the WhatsApp Verification Badge?
The WhatsApp verification badge is the blue tick —formerly green— next to the name of a verified WhatsApp account on your WhatsApp Business display. This badge shows that the account truly belongs to the business it represents.
WhatsApp verification protects customers from spam or fake accounts. This keeps them safe from scams and cybercrime, while legit companies avoid reputational damage and litigation. Verified business accounts are the best way to protect both parties.
Unlike the previous green tick, the blue tick is available for companies using a WhatsApp Business app and a WhatsApp Business API account. This adds greater flexibility, so businesses of any size can benefit from the verification.
What Are the Advantages of Getting WhatsApp Verified?
A WhatsApp-verified Business account is the gateway to increased growth and higher opportunities—especially for small businesses.
Being an official business account
An official WhatsApp Business account enhances credibility and reassures customers that they are interacting with a legitimate business. This builds trust, improves engagement, and can lead to higher conversion rates.
In a world where cyber threats are on the rise, verification is an essential part of any business looking for growth and success. There is nothing more reassuring for potential and loyal customers than showing credibility.
Improved brand reputation
A legit business profile on WhatsApp signals professionalism and authenticity. Customers associate verification with established, trustworthy businesses, which builds long-term credibility and reinforces a positive brand image.
A verified WhatsApp account shows that your business is recognized and valued by WhatsApp, which can enhance customer confidence and brand loyalty.
Competitive advantage
In a very competitive world, consumers have many alternatives at their disposal when doing business. Verified business accounts are an essential part of gaining a competitive advantage, as customers will prefer companies that prove that they are transparent and legitimate.
The WhatsApp verification badge is a testament to your company’s integrity, which allows you to outdo rivals that are not yet verified.
Better customer engagement
Clients tend to trust and interact more with verified business accounts than unverified ones. The green checkmark signals authenticity, making customers feel more confident when opening messages and engaging with the business.
This increased trust translates into higher open rates and response rates, as customers are less likely to ignore or delete messages from a verified source. As a result, businesses can experience better engagement in marketing campaigns, stronger customer relationships, and more conversions.
Reduced risk of being blocked or reported
Verified businesses are less likely to be reported or blocked by customers since they are recognized as legitimate. This helps maintain smoother communication without interruptions, ensuring messages reach the intended audience effectively.
With a verified account, your business name appears instead of just a phone number, reinforcing credibility and making interactions feel more secure for customers. This is especially important for businesses that rely on WhatsApp for customer support, marketing, or transactional messages.
How to Apply for the WhatsApp Blue Tick Verification
Requirements
To obtain the WhatsApp green checkmark, businesses must meet several key requirements. Here’s what you need to qualify:
Use the WhatsApp Business platform
Your business must operate through the WhatsApp Business platform.
Enable two-factor authentication (2FA)
For added security, your WhatsApp Business account must have 2-step verification enabled. This helps protect your account and ensures only authorized access.
Establish a strong brand reputation
Meta prioritizes verification for well-known businesses with strong credibility. Larger enterprises or brands with an active presence on platforms like Facebook and Instagram are more likely to be approved.
Be a legally registered business
WhatsApp verification is only available for registered businesses. Individuals, influencers, and public figures are not eligible for the blue checkmark.
Achieve Tier 2 or higher messaging level
Your WhatsApp account should be at Tier 2 or above, meaning you can send messages to up to 10,000 unique users within 24 hours. Reaching this level can be challenging, but following these best practices can help:
Respond to customer messages promptly: Maintaining a high response rate increases engagement and helps improve your messaging tier. AI-powered chatbots can assist in automating responses to keep interactions efficient.
Follow WhatsApp’s messaging guidelines: Avoid spamming users with excessive promotional messages, as this could lead to blocks or account restrictions.
Grow your WhatsApp contact list: Promote your WhatsApp presence through various marketing channels and offer incentives to encourage customers to engage. Using WhatsApp marketing automation can optimize outreach efforts.
Leverage WhatsApp business tools: Use pre-approved messaging templates for standardized communications like order confirmations, shipping updates, and appointment reminders.
Monitor performance metrics: Track engagement through WhatsApp Business insights to measure response times, message volumes, and customer feedback. Identifying areas for improvement can help refine your messaging strategy.
By meeting these criteria and maintaining consistent, high-quality interactions, businesses can increase their chances of receiving WhatsApp’s verified badge and gaining customer trust.
Steps to get WhatsApp Business verified
Getting verified on WhatsApp requires following a structured process to meet Meta’s requirements. Here’s how to apply for and increase your chances of obtaining the blue verification badge:
1. Set Up a WhatsApp Business Account
Register for a WhatsApp Business account if you haven’t already.
2. Enable Two-Factor Authentication (2FA)
Activate 2-step verification to enhance account security. This adds an extra layer of protection against unauthorized access.
3. Ensure your business is eligible
Your business must be a legally registered entity (not an individual, influencer, or public figure). You should have a strong online presence on platforms like Facebook, Instagram, and LinkedIn.
Companies with an established reputation or well-known brand identity have a higher chance of approval.
4. Submit a Verification Request via Meta Business Manager
Log into your Meta Business Manager account. Go to Business Settings > WhatsApp Accounts and select your account.
Click Request Official Business Account and fill in the application. Provide relevant business documents if required.
5. Wait for Meta’s Approval
Meta reviews applications and verifies businesses based on their credibility, online presence, and adherence to policies. The approval process can take a few days to weeks. If denied, you may reapply after improving your eligibility factors.
6. Maintain Compliance and Best Practices
Ensure your messaging strategy aligns with WhatsApp’s policies to prevent violations. Use pre-approved message templates for customer communications. Regularly check WhatsApp Business insights to optimize performance.
Tips to Improve Your Chances of Getting Verified
Establish a strong online presence
Maintain active social media accounts on Facebook, Instagram, and LinkedIn. Ensure your website is professionally designed and includes clear contact details. Build brand authority through customer engagement, press mentions, and online reviews.
Reach a higher messaging Tier
WhatsApp classifies business accounts into messaging tiers based on engagement levels. Aim for Tier 2 or higher (10,000+ unique messages sent per day). Increase your messaging tier by:
- Responding quickly to customer inquiries.
- Encouraging customers to opt in for WhatsApp updates.
- Avoiding spammy or excessive promotional messages.
Follow WhatsApp’s business and messaging policies
Avoid spamming or sending unsolicited promotional messages. Use pre-approved message templates for transactional communications (order confirmations, shipping updates, etc.). Ensure compliance with WhatsApp’s Business Policy and Commerce Policy to prevent violations.
Register your business officially
Meta prioritizes verification for legally registered businesses with proper documentation. Ensure your business name matches your website, social media pages, and WhatsApp account. Keep your Meta Business Manager account verified with up-to-date details.
Maintain a High Response Rate and Customer Trust
WhatsApp prefers businesses that provide quick, reliable customer support. Use automated chatbots or live agents to maintain fast response times. Reduce the risk of being blocked or reported by offering value-driven communication.
Submit a Verification Request at the Right Time
Apply through Meta Business Manager once your account meets the eligibility criteria. If rejected, wait before reapplying and work on improving your reputation.
By following these strategic steps, you can enhance your credibility and improve your chances of getting the WhatsApp green checkmark.
Wrap-Up
The Whatsapp green tick verification gave way to the blue tick, offering smaller and bigger equal opportunities to get meta-verified. Increased reputation, higher engagement and open rates, as well as customer protection against scams and fake accounts, can pave the way to business growth.
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