Losing customer engagement in today’s hyperconnected world is easy. The wide availability of products, purchase channels, and user-generated content challenges businesses to offer direct, convenient communication with customers and prospects.
In this outlook, the WhatsApp widget has become a must-have on every company website. Businesses that neglect the tool face significant consequences: missed chances for instant customer engagement, lower conversion rates, and lower customer satisfaction.
In this post, you’ll learn about the advantages of deploying a WhatsApp widget, and how to create a WhatsApp link that will power your widget to generate instant connection and improve sales.
Table of Contents
- What is a WhatsApp Chat Widget?
- Benefits of using a WhatsApp widget on your website
- How to Create a WhatsApp Link for your own WhatsApp chat button
- Wrap-Up
What is a WhatsApp Chat Widget?
A WhatsApp widget is a WhatsApp button embedded on a website or a mobile app. It typically shows the WhatsApp logo or a prompt like “Chat with us.” It is often aesthetically pleasing, drawing attention to it. When a user clicks on the widget, a WhatsApp chat window appears, enabling them to instantly start communication with the company.
The widget provides a convenient way for website visitors to get in touch with a business and receive support. It can also be customized to fit a business’s brand and website design. When the user clicks on the widget, they’re also greeted with a pre-set welcome message.
Benefits of using a WhatsApp widget on your website
The benefits of deploying a Whatsapp widget for your business are significant. Let’s take a look.
Increase customer engagement and conversion rates
Widgets play a critical role in capturing leads by allowing businesses to engage with prospects quicker and more conveniently. Website visitors are often looking for answers to specific queries, and the widget is the best way to start an interaction.
Users with purchasing intent can ask questions or clear doubts on the spot, increasing the likelihood they’ll complete a transaction. Many businesses see a rise in conversions by making communication accessible and seamless via widgets.
Provide fast and personalized customer support
WhatsApp widgets allow businesses to offer customer support by instantly establishing a direct connection. Customers don’t need to wait endlessly on the telephone, as the rapid connection and ensured availability reduce the time for query resolution.
WhatsApp also offers a high level of personalization by being more direct, and it’s very convenient as millions of people are familiar with the platform.
This familiarity helps them trust the interaction and engage more openly, while complex inquiries can be directed to live agents after initial screening by the bot, ensuring customers receive expert help when needed.
Enhance customer experience, quickly and effectively
Offering quick responses via WhatsApp keeps customers engaged and enhances their satisfaction by addressing concerns immediately, whether they have questions about a product, service, or order status.
The 24/7 availability of a WhatsApp chatbot can provide around-the-clock assistance, instantly addressing common queries and ensuring customers get answers even outside of business hours, which builds trust and reliability.
With its mobile-first platform characteristics and real-time features, users get a streamlined experience that’s intuitive and easy to navigate on any device, improving the brand experience for mobile visitors.
Increase sales through consulting and support
With the WhatsApp widget, potential buyers can reach out with questions about products or services, and make faster and more informed decisions. WhatsApp allows for personalized consultations so companies can recommend the best product or solution, based on their needs—which increases the likelihood of a sale.
Engaging directly with customers enables companies to leverage upselling and cross-selling opportunities by suggesting complementary products or upgrades based on their initial inquiries.
For example, if a customer is looking at a specific item, a support agent can recommend accessories or higher-tier options, boosting the average order value.
How to Create a WhatsApp Link for your own WhatsApp chat button
A WhatsApp link is essential to activate your widget’s capabilities. The link connects the interface with an actual phone number, enabling the widget’s functionality—it can exist independently to initiate WhatsApp chats in various contexts beyond websites. Here’s how to create a WhatsApp link with W.app.
1. Type the WhatsApp phone number you wish to connect your widget to
Enter the country code and the number in full.
2. Type a pre-set WhatsApp message
W.app allows you to create a default message to greet your customers and start the interaction with the right foot.
3. Enter your business name to create a branded link
This is an optional step, but one that can boost your brand nonetheless.
4. Click on Generate WhatsApp Link
Voilà! Your link is ready to be connected to your widget and start generating more sales!
Wrap-Up
Tied to a solid WhatsApp marketing strategy, the widget will likely take your business to the next level. Explore how W.app, the best WhatsApp link generator, can help you generate unique, branded WhatsApp links with fully customizable QR codes to amplify your brand’s digital presence in a single step. Start your 7-day free trial by clicking below!
